White Claw Shore Club
Experiential marketing offers White Claw a powerful way to connect with their audience and create lasting impressions. I was tasked with creating Shore Club from the ground up, this meant bringing the White Claw visual identity to life whilst also designing a visual language that makes Shore Club feel unique.
Shore Club’s mission is to create a space for people to connect with others, to bridge the gap between brand and audience and to use music as the cultural centre point. This meant looking at how to make scalable, aesthetically appealing interior and exterior spaces that flow well so that consumers can engage with the brand, enjoy music and comfortably connect with others.
Small Structure
Medium Structure
Large Structures: Ireland
Toolkit Sample
Large Structure: US
Large Structure: UK
Daylight Event
Dusk Event
Dusk Event
Evening Event
Evening Event
DJ Booth
As part of the brief I was tasked with creating a bespoke DJ Booth that would feel uniquely White Claw Shore Club, but would also be easily dismantled and transportable
