Design, Layout, Illustration, Advertising
Creme Egg
The Creme Egg is a beloved Easter treat and a cornerstone of the Cadbury brand. Known for its smooth milk chocolate shell and gooey fondant centre, the Creme Egg isn't just a confectionary delight; it's a cultural icon.
This project aimed to bring the playful and humorous spirit of the Creme Egg to life across various touchpoints. The brief called for the creation of engaging visuals that tapped into the insight that people consume Creme Eggs in a variety of ways, often revealing something about their personality.
The goal was to strengthen the brand's connection with its audience and make the Easter season even sweeter.
We drew inspiration from the iconic Cadbury Creme Egg packaging and its gooey filling to create a range of dynamic and versatile background designs. These visuals capture the playful spirit of the brand while remaining visually striking and adaptable. By harmonising the iconic elements of the Creme Egg with modern design, we've crafted a collection of backgrounds that are both familiar and fresh, ensuring they stand out in any context.
We elevated the campaign by incorporating dynamic and engaging motion graphics into the design. The gooey, fluid backgrounds, paired with playful typography, created a visually captivating and energetic suite of motion assets. By adding movement, we further amplified the fun and playful nature of the Creme Egg brand.
